Getting started with twitter



Mehdi El Fadil - @me_bx



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Who are we


Let's discuss

  1. Twitter in context
  2. Twitter 101
  3. Rest of the program

Twitter in context

Why use twitter?



Pick your team


ROE Return on Engagement

vs

ROI Return on Investment

Business conversions funnel

70 people in Blog moved to Website50 people in Google search moved to Blog40 people in Website moved to Online purchase30 people in Adwords moved to Website30 people in facebook moved to Blog30 people in Google search moved to Website20 people in twitter moved to Blog20 people in twitter moved to Website20 people in Vine moved to Website20 people in Website moved to Contact form15 people in facebook moved to Website10 people in Blog moved to Contact form10 people in Blog moved to Online purchase10 people in Vine moved to Blog6 people in twitter moved to Contact form5 people in Google search moved to Contact form85 people in Google searchGoogle search30 people in AdwordsAdwords45 people in facebookfacebook46 people in twittertwitter30 people in VineVine110 people in BlogBlog185 people in WebsiteWebsite41 people in Contact formContact form50 people in Online purchaseOnline purchasepublicvisitor/prospectlead/client

Twitter 101

Twitter basics

What's special about Twitter

  1. That's where news break because it's real time + public
  2. Connects people, breaks silos
  3. Hackable make twitter work for you

Twitter use cases & phenomena



Tools that can help you



Rest of the program

Top challenges faced by marketers


  1. Generating Awareness and Driving Traffic

  2. Targeting Effectively

  3. Using Social Media to Generate Customers and Revenue

  4. Keeping Up With Marketing Trends and Strategies

  5. Increasing and Proving ROI

source: hubspot.com

Tactics: how to get noticed



Social Graph - visualizing the information flow

(undisclosed)

Luxury hotel

1000 followers

Hospitality industry

People from Brussels

Other hotels of the group

@theHotelBxl

Luxury hotel

1500 followers

Travel bloggers

Brussels tourism

Marketers

Fashion bloggers

Hospitality industry

Woodworking project plans

Typical audience composition

Digital marketers and communication professionals

Your business ecosystem

Your target market

Industry specialists

Niche

Fake

Focus

Digital marketers and communication professionals

Your business ecosystem

Your target market

Industry specialists

Niche

Fake

The community manager
is your best friend

  • be proactive
  • be targeted
  • have a funnel
  • measure and optimize

Mehdi El Fadil




Special thanks to guest Dusan Jakovljevic from @Vattel for his expert advice.

Slide content partially crowdsourced with the audience during the presentation :)



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