Belgians, twitter and Klout
One year of twitto.be

As twitto.be, the directory of Belgian twitter users was launched one year ago, I thought it would be a good time to analyze how it has evolved. Here are some stats that I thought are worth sharing.

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Key figures

113658 twittos +23%

7729 visitors 27% returning

178 left Klout including 38 influencers

Number of twittos per Klout score

As I've already written in the past, Klout scores or similar ranking systems should be considered with care. I personally don't see them as important at all. However, it's compelling to see the number of people that are in a given range of Klout score.

no Klout10-1415-1920-2425-2930-3435-3940-4445-4950-5455-5960-6465+0.05.0k10k15k20k25k30k35k40k# twittos13400 twittos40311 twittos22446 twittos11493 twittos6335 twittos3862 twittos2962 twittos5544 twittos3464 twittos1888 twittos1048 twittos691 twittos214 twittos11317 twittos33970 twittos16082 twittos8609 twittos4942 twittos3201 twittos2443 twittos4775 twittos3069 twittos2025 twittos1114 twittos691 twittos205 twittos20142013

How did the Klout scores evolve between 2013 and 2014?

The flow chat below shows how the Klout scores have been evolving between 2013 and 2014 (twittos have been grouped in 4 ranges based on their score).
55398 twittos in range 10-24 in 2013 stayed in that range in 201414092 twittos in range 25-49 in 2013 stayed in that range in 20143452 twittos in range 25-49 in 2013 moved to range 10-24 in 20142988 twittos in range 10-24 in 2013 moved to range 25-49 in 20142594 twittos in range 50-74 in 2013 stayed in that range in 20141328 twittos in range 50-74 in 2013 moved to range 25-49 in 2014742 twittos in range 25-49 in 2013 moved to range 50-74 in 201440 twittos in range 10-24 in 2013 moved to range 50-74 in 201431 twittos in range 50-74 in 2013 moved to range 10-24 in 201421 twittos in range 75-100 in 2013 stayed in that range in 20143 twittos in range 50-74 in 2013 moved to range 75-100 in 20141 twittos in range 75-100 in 2013 moved to range 50-74 in 201422 twittos with score in range 75-10075-1003956 twittos with score in range 50-7450-7418286 twittos with score in range 25-4925-4958426 twittos with score in range 10-2410-2424 twittos with score in range 75-10075-1003377 twittos with score in range 50-7450-7418408 twittos with score in range 25-4925-4958881 twittos with score in range 10-2410-2420132014

Most of the twittos haven't had an important change of their Klout scores.

More than a third of the influencers (Klout 50+) had a decrease of their score to less than 49 in 2014. Precisely, 1359 twittos are in this situation. This can probably be explained by changes in Klout's algorithm, and the incorporation of more data sources (Instagram, Bing, Wikipedia...) as factor for the score calculation.

40 twittos went from a low score in 2013 to a 50+ Klout score in 2014.

Visitors interests

1168journalism555ux333innovation268technology194professor105seo95marketing70scénariste
These are the most popular search terms on twitto.be.

"Journalism" is by far the most popular search. 1611 journalists are referenced on twitto.be

There is a long tail of search terms, in total 534 combinations of keywords, topics, locations and languages have been visited.

Where the visitors came from

3849 visitsfacebook1377 visitstwitter831 visitsv1n.ch289 visitsOther119 visitsbvlg

The referral traffic figures shown by Google analytics are very interesting. Referrals (visits coming through links from third-party websites) compose 61% of twitto.be's traffic.

Although twitto.be is about twitter users, 60% of the referral visitors came from facebook.

Bruno Peeters monitors and blogs the evolution of the Belgian social media landscape, you should check it at bvlg.blogspot.com.

12% of the visits came from the former ranking of Belgians on Klout done by Vincent Battaglia at Klout.be on v1n.ch.

Next steps

What's next for twitto.be ? The tool could benefit from some improvements:

  • performance: page load time could be greatly improved, a redesign is necessary. SEO could also benefit from this.
  • design: interface can be improved, a different layout would probably be more suitable for mobile devices.
  • marketing: higher visibility could be provided to the project with simple actions, like tweeting about specific rankings, or publishing the top Belgian tweets on a daily basis.

I am now focusing on Tribalytics - which can be considered as a twitto.be for professionals -, and do not plan to spend much time on twitto.be in the following months. However, twitto.be is open source and contributions are welcome. Head to our github repository to start discussing about this.